Shop Mitchell's New Website!

Chelsea Shoji - Wednesday, July 22, 2020

Wilsonville, Oregon – Today Mitchell Lewis & Staver launched an e-commerce website exclusively for their customers, offering huge discounts on overstock and clearance items.

MLS HotList introduces a unique shopping experience for pumps, motors and controls used in residential water systems, agriculture, wastewater and commercial/industrial applications. The HotList site features an assortment of top-quality products from the brands their customers trust.

From each of Mitchell Lewis & Staver’s locations, customers are assisted by product specialists with access to an abundance of inventory across their entire footprint. With HotList, customers will benefit from free shipping (8-10 business days), huge savings on overstock and clearance items, piece of mind as all products come with a one-year warranty, and a unique shopping experience based on pre-established terms – no credit card necessary.

“The launch of HotList allows our customers to tap into our enormous inventory of overstocked products and enjoy great savings!” says Ean Reves, Mitchell Lewis & Staver CFO/COO. “HotList is a natural step towards enhancing our customer’s experience and our continued commitment to partnering with them.”  

 

About Mitchell Lewis & Staver

Since 1882, Mitchell Lewis & Staver has focused on technical expertise, superior service, quality products, and dependable delivery; making them today, the leading distributor of value-added pumps, motors, controls, packaged systems and custom engineered solutions for residential water, wastewater, agriculture, irrigation, commercial and industrial applications. From 16 locations across 13 states and a state-of-the-art UL 508A manufacturing facility where in-house engineers design and build quality standard and custom control panels and packaged systems, Mitchell Lewis & Staver develops innovative solutions in collaboration with customers that help save energy and conserve natural resources.

For media and other inquiries, please contact David De Rego, VP of Marketing.

1.503.682.1800

marketing@mitchellewis.com

hotlist.mitchellewis.com

Podcast: solving water

Chelsea Shoji - Saturday, February 01, 2020

Solving Water - A Xylem Podcast

Featuring Mitchell's own, Matt Johnson & David De Rego

Hear insights from two of Mitchell's own as they share their views on the water industry and how their past experiences uniquely position them to tackle market opportunities together.

Listen Now






motor-control-basics

Chelsea Shoji - Friday, September 27, 2019



A Visual Introduction to Motor Controls

Get up to speed quick! With Mitchell's guide to Motor Control Basics, learn the advantages and considerations for Across The Line, Soft Start, Variable Frequency Drives (VFD) and which one is right for your next project!

 

DOWNLOAD GUIDE

 


Create an Optimized Facebook Business Page in 5 Easy Steps

Chelsea Shoji - Tuesday, May 21, 2019

Worldwide, there are over 2.38 billion monthly active Facebook users as of March 31, 2019 and in the United States, 68% of Americans use Facebook. On average, Americans spend 58 minutes per day on this platform (source: Facebook and Pew Center). Odds are great that your customers are among them, making Facebook Business Page a great opportunity to engage with them. Here are 5 essential steps to creating an optimized business page on Facebook:

 

STEP 1: Sign up

Go to facebook.com/pages/creation. Here you’ll see two categories, select Business or Brand. To begin, click Get Stated and follow the onscreen instructions, be prepared to fill in the required business information.

 

STEP 2: Add content

 

 

A. Start by adding a profile image. Companies will typically use their logo but keep in mind this image is cropped to a circle so be sure important information is kept away from the corners. Simply click the plus + symbol to add a profile image.

B. The most notable image on your page is your cover image, choose this carefully, this image should mirror your brand identity or brand personality. This image must be at least 400 pixels wide and 150 pixels tall. To add an image, hover over the area to see an edit button appear.

C. Create a username, this is how you’ll tell people where to find you on Facebook. Keep it easy to type and easy to remember, for example your business name or an obvious variation of it. This is also how customers will “tag” you in a post. Example, “Thanks @username for providing me with great customer service yesterday!”

D. Add important company information in your About section, including your contact information, products, hours, location, and company website address.

 

STEP 3: Create your first post

EBefore sharing your newly created page, make sure you add at least one post. This post can be a current promotion, event, product offer, or information that your customers would find relevant from you or other thought leaders in your industry. Keep your posts content valuable and relevant to your customers; be active and responsive to their comments and questions for increased engagement.

Tip: use images or video in your posts that make sense to the topic you’re writing about. Facebook posts with images see 2.3X more engagement than those without images (source).

 

STEP 4: Add a call to action

 F. By default, Facebook adds a Send Message button on your page, to edit the button text, hover over it and select Edit Button. Choose the type of button and message that better fits your business. For example, Schedule an Appointment, Free Estimate, or Shop Now – you can then link this button to a specific URL on your business website.

 

STEP 5: Get Verified

 

This is often a forgotten but essential step, it shows visitors that you are a legitimate business and gives your brand credibility online. The gray check mark icon next to your business name gives your visitors confidence they are dealing directly with your company and helps to boost your page in search results.

Before applying, be sure to link your business website with your Facebook page in the About section. Additionally, add a link on your business website back to your Facebook page. Ensure all essential fields are filled out on your Facebook About section.

To apply for Facebook verification, click on Settings at the top of your page, on the left sidebar click General, click Page Verification, click Verify this Page, and finally Get Started.

 

 

For instant verification, elect to have Facebook call the phone number you have listed on your business page. You’ll receive an automated call that will give you a 4-digit code, enter this code into the box waiting for you on screen and click Continue. You will now see a verified check mark next to your company name.

Alternatively, you can verify by uploading a photo of an official document that shows your company name and address. Keep in mind, this method can take a bit longer as Facebook requires time to review your document.

A Facebook Business Page is essentially a $0 marketing tool that you do not need a marketing degree to successfully integrate into your business plan. Showcase your business personality with authentic content and you will soon find this to be a great tool to grow your business!